Udio, the leading digital payment platform in India, has been making waves in the music industry with its recent collaborations. In November 2025, Udio made its first deal with a major music company, followed by two more deals in quick succession. This marks a significant milestone for Udio, solidifying its presence in the music market and setting the bar high for its competitors.
The first deal in November 2025 was with Universal Music Group. This partnership allowed Udio users to access and purchase music from Universal’s extensive catalogue with ease. This was a major breakthrough for both companies as it gave Universal the opportunity to tap into India’s vast market and reach a wider audience. Udio, on the other hand, gained an edge over its competitors by offering a unique and convenient service to its users.
Just a month later, in December 2025, Udio announced its second deal with Sony Music India. This partnership was a win-win for both parties as it allowed Sony Music India to expand its reach in the Indian market, while also giving Udio users access to a plethora of top-rated music from the label. This deal further solidified Udio’s position as a major player in the music industry and attracted more music lovers to the platform.
Now, in January 2026, Udio has announced its third deal with another major music company, T-Series. This deal is a testament to Udio’s dedication and commitment towards providing its users with the best possible music experience. With T-Series onboard, Udio users can access an even wider variety of music, ranging from the latest Bollywood hits to devotional and regional music.
The CEO of Udio, Mr. Amit Lakhotia, expressed his excitement about the latest partnership, stating: “We are thrilled to have T-Series join hands with us in our journey to provide the best music experience to our users. With this collaboration, our users can access an even wider variety of music, making their Udio experience more enjoyable and entertaining.”
This third deal comes as no surprise, considering Udio’s focus on expanding its music offerings and providing a seamless experience to its users. The company has been consistently looking for ways to enhance its platform and cater to the growing demands of its users. With this latest partnership, Udio has reaffirmed its commitment to being the go-to platform for digital music in India.
T-Series, on the other hand, is equally excited about the collaboration. Mr. Bhushan Kumar, Chairman and Managing Director of T-Series, stated: “We are delighted to collaborate with Udio and expand our reach in the digital music space. This partnership will allow us to reach a wider audience and provide them with the best music from our label.”
Udio’s growing presence in the music market is a clear indication of its success and popularity among users. With these three major deals in a short span of time, Udio has proven to be a force to be reckoned with in the music industry. Its user-friendly interface and innovative approach have made it a top choice for millions of music lovers in India.
This latest deal with T-Series is just the beginning for Udio, as it continues to explore new opportunities and partnerships to provide its users with an unmatched music experience. With more deals in the pipeline, Udio is set to revolutionize the digital music scene in India and establish itself as the go-to platform for all things music.
In conclusion, Udio’s third deal with a music company in less than three months is a testament to its commitment towards providing the best music experience to its users. The partnerships with Universal Music Group, Sony Music India, and now T-Series, have solidified Udio’s position as a key player in the music industry and set the bar high for its competitors. With its dedication, innovation, and user-centric approach, Udio is on its way to becoming the go-to platform for all music lovers in India.
