Billboard Japan recently had the opportunity to sit down with Norihiro Fukuda and Natsuko Kaneko, two key figures behind Bandai Namco Game Music, the music label operated by the renowned Bandai Namco Group. As we delved into the world of video game music, we learned about the label’s history, their approach to creating and promoting game soundtracks, and their future plans.
Bandai Namco Game Music was established in 2011 with the aim of creating and releasing high-quality soundtracks for video games developed by Bandai Namco Entertainment Inc. The label has since expanded to include music from other companies as well. Fukuda, who serves as the general manager of the label, shared that their main goal is to provide fans with a platform to enjoy the music from their favorite games.
One of the unique aspects of Bandai Namco Game Music is their approach to creating game soundtracks. Instead of simply releasing the music from the game as is, the label strives to enhance the listening experience by adding new arrangements and remixes. This not only gives fans a fresh take on the music they already love, but also introduces them to new artists and genres.
Fukuda explained that their team works closely with the game developers to understand the world and story of the game. This allows them to create music that not only complements the gameplay, but also immerses players in the game’s universe. Kaneko, who is in charge of A&R for the label, added that they also actively seek out talented musicians and composers to collaborate with. This not only adds diversity to their soundtracks, but also provides a platform for up-and-coming artists to showcase their talents.
Bandai Namco Game Music has released numerous successful soundtracks, including those for popular titles such as Tekken, Tales of series, and Dark Souls. Fukuda shared that their biggest hit so far has been the soundtrack for the mobile game, Idolmaster Cinderella Girls Starlight Stage, which has sold over 2 million copies. He also mentioned that the label is constantly looking for new ways to expand their reach and introduce their music to a wider audience.
When asked about their future plans, both Fukuda and Kaneko expressed their excitement for the upcoming release of the soundtrack for the highly anticipated game, Code Vein. Fukuda shared that this soundtrack is not only a collaboration between various composers, but also a fusion of different genres, making it a unique and exciting project for the label.
In addition to releasing physical albums, Bandai Namco Game Music also offers their soundtracks on digital platforms such as iTunes and Spotify. Kaneko shared that this has helped them reach a global audience and expand their fan base beyond Japan. The label also actively participates in events such as Tokyo Game Show and Anime Expo, where they showcase their latest releases and engage with fans.
As our conversation came to an end, both Fukuda and Kaneko expressed their gratitude for the support from fans and their passion for video game music. They emphasized that their ultimate goal is to continue providing fans with high-quality soundtracks that not only enhance their gaming experience, but also stand on their own as great pieces of music.
In conclusion, our interview with Norihiro Fukuda and Natsuko Kaneko gave us a glimpse into the world of Bandai Namco Game Music and their dedication to creating and promoting video game soundtracks. With their unique approach and passion for music, the label continues to bring joy to fans and contribute to the ever-growing world of video game music. We look forward to seeing what they have in store for us in the future.
