Cracker Barrel’s Founder Criticizes Woke CEO for Rebranding Original Old Country Store
Cracker Barrel, the popular restaurant chain known for its southern-style comfort food and country store, has been making headlines recently for its attempt to rebrand its image. But the co-founder of the company, Tommy Lowe, is not happy with the direction the company is heading in.
In a recent interview with The Gateway Pundit, Lowe had some strong words for the current CEO, who he believes is trying to erase the company’s roots and cater to the “woke” culture.
Lowe, who started Cracker Barrel in 1969 with his wife, Kathleen, expressed his disappointment with the company’s decision to remove the word “country” from its logo and merchandise. He believes that this move is a betrayal to the original concept of the restaurant, which was to provide a taste of the southern countryside to its customers.
“It’s a shame to see what has become of Cracker Barrel,” Lowe said. “We started this business with a vision to bring a piece of the country to people who may not have the opportunity to experience it. But now, it seems like the current CEO wants to erase that vision and cater to the woke crowd.”
Lowe’s comments come after the company’s announcement to rebrand its logo and merchandise to be more inclusive and diverse. The new logo features a more modern and sleek design, with the word “Cracker” written in bold letters and “Barrel” in a smaller font underneath. The iconic rocking chairs, which were a staple in every Cracker Barrel store, have also been removed.
The decision to rebrand has sparked controversy and backlash from loyal customers who feel that the company is straying away from its roots. Many have taken to social media to express their disappointment and even threaten to boycott the restaurant.
But Lowe’s criticism goes beyond just the rebranding. He believes that the current CEO is trying to cater to the “woke” culture, which he believes is a dangerous path for any business.
“The woke culture is toxic and divisive,” Lowe stated. “It’s a shame that Cracker Barrel is falling into this trap. Our restaurant was always a place for people of all backgrounds to come together and enjoy good food and southern hospitality. But now, it seems like the CEO wants to divide people instead of bringing them together.”
Lowe’s comments have struck a chord with many, who see his words as a wake-up call for the company. As the co-founder of Cracker Barrel, Lowe’s opinion holds a lot of weight and his words have resonated with customers who have been loyal to the restaurant for decades.
In response to the backlash, the current CEO of Cracker Barrel, Sandra Cochran, released a statement defending the rebranding and stating that the company remains committed to its southern roots and values.
“We understand that change can be difficult for some, but we believe that this rebranding is necessary to stay relevant and appeal to a wider audience,” Cochran said. “We remain committed to providing our customers with the same southern hospitality and delicious food that they have come to love.”
Despite the CEO’s statement, many customers are still skeptical and believe that the rebranding is a step in the wrong direction. But one thing is for sure, Tommy Lowe’s words have sparked a conversation about the direction of Cracker Barrel and the importance of staying true to one’s roots.
In conclusion, the co-founder of Cracker Barrel, Tommy Lowe, has expressed his disappointment with the company’s decision to rebrand its original old country store. He believes that the current CEO is catering to the divisive “woke” culture and straying away from the company’s roots. While the rebranding has sparked controversy, it has also sparked a conversation about the importance of staying true to one’s values and not giving in to societal pressures. Only time will tell if Cracker Barrel will listen to its loyal customers and revert back to its original concept or continue down the path of rebranding.
