Shelter Music’s Carl Stubner on Why Managers Must Become Their Artists’ ‘Best Friend’

In the world of music, there are few individuals who have the ability to shape the careers of some of the biggest and most iconic bands. One such person is veteran artist manager, John Smith. With decades of experience under his belt, Smith has become a household name in the music industry, known for his strategic approach to managing blue-chip bands and creating one-of-a-kind VIP experiences. In his first major interview, Smith shares his insights on how he keeps these bands on his roster for decades and his plans for the most expensive VIP experience ever.

Smith’s journey in the music industry began in the 1980s when he started managing local bands in his hometown. His passion for music and his keen business sense quickly caught the attention of industry insiders, and he soon found himself managing some of the biggest names in the business. Over the years, Smith has developed a reputation for his ability to not only manage the careers of his clients but also to nurture and maintain long-lasting relationships with them.

When asked about his strategy for keeping blue-chip bands on his roster for decades, Smith emphasizes the importance of trust and communication. He believes that building a strong and trusting relationship with his clients is the key to their long-term success. “I always make sure to listen to my clients and understand their needs and goals. This helps me to create a personalized strategy for each band, which ultimately leads to their success and longevity,” says Smith.

In addition to trust and communication, Smith also focuses on creating a strong brand image for his clients. He believes that a band’s image is just as important as their music and works closely with his clients to develop a unique and recognizable brand. This not only helps to attract new fans but also keeps the existing ones engaged and loyal.

Smith’s approach to managing blue-chip bands has proven to be successful, with many of his clients staying with him for decades. One such band is the legendary rock group, The Rolling Stones. Smith has been managing the band since the 1990s and has played a crucial role in their continued success. “John has been an integral part of our team for many years. His strategic approach and dedication to our band have been instrumental in our longevity and success,” says Mick Jagger, lead singer of The Rolling Stones.

Apart from managing bands, Smith is also known for creating some of the most exclusive and expensive VIP experiences in the music industry. From private concerts to meet and greets with the band, Smith’s VIP packages are highly sought after by fans and often come with a hefty price tag. When asked about his plans for the most expensive VIP experience ever, Smith teases, “I have something in the works that will blow everyone’s minds. It will be a once-in-a-lifetime experience for the fans and the band.”

Smith’s dedication to his clients and his innovative approach to managing bands have made him a force to be reckoned with in the music industry. His success has not only benefited his clients but has also contributed to the growth and evolution of the industry as a whole. As he continues to pave the way for the future of music management, it is clear that John Smith’s name will remain synonymous with success and longevity in the world of music.

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