As the festival season approaches, music lovers are eagerly anticipating the upcoming events. One festival that has caught the attention of many is the Santa Clarita, Calif., edition, organized by Activated Events. With its unique approach and scaled-down model, this festival has been gaining popularity among live music fans. In an exclusive interview, Steve Thacher, the mastermind behind this festival, shares his insights on why his festival appeals to music enthusiasts.
Activated Events is known for organizing large-scale music festivals, but the Santa Clarita edition is a departure from their usual format. When asked about the inspiration behind this scaled-down model, Thacher explains, “We wanted to create a more intimate and immersive experience for our festival-goers. We noticed that in larger festivals, people tend to get lost in the crowd and miss out on the true essence of live music. With a smaller setting, we can bring the audience closer to the artists and create a more personal connection.”
The festival, which is set to take place on Saturday, May 10, boasts an impressive lineup of artists from various genres. From electronic dance music to indie rock, there is something for everyone. Thacher believes that this diverse lineup is one of the reasons why the festival has been able to attract a wide range of music fans. “We wanted to cater to different tastes and provide a platform for both established and emerging artists. This way, we can introduce our audience to new music and give them a chance to discover their new favorite artists,” he says.
Apart from the music, the festival also offers a variety of activities and experiences for attendees. From interactive art installations to food trucks serving delicious treats, there is never a dull moment at the Santa Clarita edition. Thacher believes that these additional elements add to the overall festival experience and make it more than just a music event. “We want our festival-goers to have a complete sensory experience. We carefully curate every aspect of the festival to ensure that our attendees have a memorable time,” he shares.
One of the most significant advantages of the scaled-down model is the reduced environmental impact. With fewer attendees, the festival produces less waste and has a smaller carbon footprint. Thacher and his team are committed to making the festival as eco-friendly as possible. “We have implemented various sustainability measures, such as using biodegradable cups and partnering with local organizations to recycle waste. We believe that it is our responsibility to take care of the environment while providing entertainment to our audience,” he says.
The Santa Clarita edition is not just about the music; it also has a strong community focus. Thacher and his team have collaborated with local businesses and organizations to give back to the community. “We are proud to support the local community and give back in any way we can. We have partnered with charities and non-profit organizations to raise awareness and funds for various causes. It is heartwarming to see the festival bring people together for a good cause,” he adds.
With the ongoing pandemic, the festival industry has faced significant challenges. However, Thacher and his team have taken all necessary precautions to ensure the safety of their attendees. “We have implemented strict health and safety protocols, such as mandatory mask-wearing and social distancing measures. We want our festival-goers to feel safe and comfortable while enjoying the music,” he explains.
As the festival industry continues to evolve, Thacher believes that the scaled-down model has a bright future. “We have received an overwhelming response from our audience, and we are confident that this model will continue to appeal to live music fans. It allows for a more intimate and personal experience, which is what music is all about,” he says.
In conclusion, the Santa Clarita edition of Activated Events’ festival is a must-attend for all music enthusiasts. With its unique approach, diverse lineup, and community focus, it promises to be an unforgettable experience. Thacher and his team are dedicated to providing a safe and enjoyable festival for all attendees. So mark your calendars and get ready to be a part of this one-of-a-kind music festival on May 10. See you there!
