Ninja Tune, the iconic independent record label known for its innovative and boundary-pushing music, has recently announced an exciting new development. The label, which was founded in London in 1990, has joined forces with Concord, a leading global independent music company based in Los Angeles. Under the terms of this deal, the Ninja Tune teams in both London and Los Angeles will now operate under the Concord umbrella. This news has created a buzz in the music industry and has left fans and artists alike eagerly anticipating what this partnership will bring.
For those who may not be familiar with them, Ninja Tune has been a pioneer in the electronic and underground music scene for over three decades. They have an impressive roster of artists ranging from Bonobo and Amon Tobin to Bicep and ODESZA, and have consistently championed and supported emerging talent. Their commitment to cutting-edge music and dedication to their artists’ creative vision has solidified them as one of the most respected labels in the industry.
Concord, on the other hand, has made a name for itself as a powerhouse in the independent music world. They have a diverse catalog of artists, from legends like Paul McCartney and Joan Baez to current chart-toppers such as Anderson .Paak and Kenny G. Their expertise in music licensing, publishing, and artist development has made them a go-to partner for artists looking to maintain their creative freedom while having the support and resources of a major label.
With Ninja Tune and Concord now joining forces, it’s clear that the possibilities are endless. The combined talents and resources of these two independent giants will undoubtedly lead to groundbreaking collaborations and innovative projects. The partnership has been described as a “perfect fit,” with both labels sharing a passion for high-quality music and a strong commitment to their artists’ artistic freedom.
The global reach of this partnership is also something to be excited about. With Ninja Tune’s established presence in Europe and Concord’s stronghold in the US, this deal opens up opportunities for artists to expand their fanbase and reach new markets. The potential for cross-promotion and collaborations between artists from both labels is also something that has fans buzzing.
What does this mean for the future of Ninja Tune? According to label founders Matt Black and Jonathan More, it’s business as usual, but with an added boost. They remain committed to their artists and their creative vision, and the partnership with Concord will only strengthen their ability to nurture and support new music. This partnership also allows Ninja Tune to tap into Concord’s expertise and resources, giving their artists more opportunities for growth and success.
For Concord, this deal adds another feather to their cap and reinforces their position as a leading global independent music company. They have a proven track record of giving artists the freedom to create, and this partnership with Ninja Tune only solidifies that. It also allows them to expand their reach and continue to bring new and exciting music to audiences worldwide.
The timing of this deal couldn’t be more perfect. With the music industry constantly evolving, partnerships like this are essential for independent labels to thrive. It’s a win-win situation for both Ninja Tune and Concord, and it’s a clear indication that both labels are committed to staying at the forefront of the industry.
As fans, we can’t wait to see what this partnership will bring. The possibilities are endless, and the potential for groundbreaking music is at an all-time high. Under the terms of this deal, the Ninja Tune teams in London and Los Angeles will now work under the Concord umbrella, and we can’t wait to see what they will create together. This is a momentous collaboration that marks a new era for both labels, and we’re sure it will lead to many more exciting developments in the future.
