Grupo Frontera, one of the hottest Latin bands of the moment, stole the show at this year’s Billboard Latin Music Awards. The band, known for their energetic live performances and catchy music, chatted with Billboard’s Griselda Flores and Jessica Roiz on the red carpet, giving fans an inside look at their success and future plans.
The group, composed of lead singer Juan Lopez, guitarist Carlos Ramirez, bassist Maria Perez, and drummer Diego Ortiz, has been making waves in the Latin music scene since their debut in 2018. With their unique blend of traditional Mexican music and modern pop elements, Grupo Frontera has captured the hearts of fans worldwide.
As the band stepped onto the red carpet, the excitement was palpable. Fans screamed and cheered as they posed for photos and signed autographs. But amidst all the chaos, the members of Grupo Frontera remained calm and collected, radiating a humble and down-to-earth vibe.
Griselda Flores and Jessica Roiz, two of Billboard’s top journalists, were eager to chat with the band and find out more about their rise to fame. Juan, Carlos, Maria, and Diego were more than happy to oblige, eager to share their journey with the world.
When asked about their reaction to being nominated for multiple awards at the Billboard Latin Music Awards, the band members were all smiles. “It’s a dream come true,” Juan said, “We never imagined we would be nominated, let alone for so many categories. We are beyond grateful and honored.”
The band’s nominations include Best New Artist, Best Regional Mexican Song, and Best Regional Mexican Album, among others. But for Grupo Frontera, the most important thing is being able to share their music with their fans and make a positive impact through their songs.
“We want to spread joy and positivity through our music,” Carlos explained, “Our songs are a reflection of our culture and our roots, and we hope to inspire others to embrace their heritage and be proud of who they are.”
Maria added, “We also want to break stereotypes and show that traditional Mexican music can be modern and appeal to a younger audience. We are proud of our heritage and we want to share it with the world.”
Diego chimed in, “And we are just getting started. We have big plans for the future and we can’t wait to see where our music takes us.”
The band’s success and popularity have certainly caught the attention of the music industry, with collaborations and partnerships in the works. But Grupo Frontera remains grounded and focused on their music and their fans.
“We are grateful for all the opportunities that have come our way, but our main focus will always be our music and our fans,” Juan emphasized.
As the interview came to an end, the band thanked Griselda and Jessica for the chat and headed inside to prepare for their highly-anticipated performance. And as they took the stage, Grupo Frontera showed why they are a force to be reckoned with in the Latin music world.
Their electrifying performance had the entire audience on their feet, singing and dancing along to their hits. And as they accepted their award for Best Regional Mexican Song, the members of Grupo Frontera were filled with emotion and gratitude.
“We want to thank our fans, our families, and everyone who has supported us on this journey,” Maria said, tears glistening in her eyes.
With their infectious energy and undeniable talent, it’s clear that Grupo Frontera is here to stay. And with each step they take, they continue to break boundaries and pave the way for the future of Latin music.
As the night came to an end, the band left the stage with their heads held high, knowing that they had made their mark on the 2025 Billboard Latin Music Awards. And with their inspirational message and undeniable talent, there’s no doubt that Grupo Frontera will continue to make waves in the music industry for years to come.
