Drex, CEO of OVO, recently took audiences on a journey through his rise to success in a captivating conversation with Tyrone Edwards. From his humble beginnings at The Remix Project to leading one of Canada’s most influential brands, Drex reflected on pivotal moments that shaped his career and shared valuable insights on what it takes to achieve success.
The session began with Drex sharing his experience at The Remix Project, a Toronto-based organization that helps young people from disadvantaged backgrounds pursue their dreams in the creative industry. Drex credits The Remix Project for providing him with the opportunities and support he needed to kickstart his career in music and fashion. He fondly recalled how his time at The Remix Project allowed him to connect with like-minded individuals and take his creativity to the next level.
However, it was a life-changing call from Noah “40” Shebib, Drake’s longtime producer and OVO collaborator, that truly set Drex’s career in motion. Drex shared how he knew he had to take the opportunity to work with 40 and be a part of Drake’s team, and he hasn’t looked back since. Joining OVO in its early days, Drex has played a significant role in shaping the brand into the powerhouse it is today.
Through his journey, Drex learned that success doesn’t come easy. It requires hard work, determination, and a willingness to take risks. He emphasized the importance of being adaptable and constantly evolving, especially in the ever-changing world of the creative industry. Drex also stressed the importance of surrounding oneself with a supportive team and the power of collaboration. He believes that by working with talented individuals, one can achieve great heights and create meaningful impact.
As the conversation progressed, Drex revealed that his ultimate goal was never to be a CEO. Instead, he wanted to create something impactful and leave a positive mark in the world. This mindset has been the driving force behind his work at OVO. Drex explained that his team’s dedication and hard work have helped the brand grow from a grassroots creative collective to a multi-million dollar empire.
One of the key takeaways from the session was Drex’s emphasis on staying true to oneself and one’s vision. He believes that success should not come at the cost of compromising one’s values and integrity. Drex shared how OVO has always stayed true to its roots and continues to support and uplift emerging creatives.
Drex’s journey from The Remix Project to leading OVO is truly inspiring and reflects the power of determination and hard work. His story serves as a reminder that with the right mindset, anything is possible. As the session came to a close, Drex left the audience with valuable advice and words of encouragement. He urged everyone to chase their dreams, stay true to themselves, and never give up, no matter how difficult the journey may seem.
In conclusion, Drex’s conversation with Tyrone Edwards was a powerful testament to his resilience, determination, and unwavering commitment to his vision. His journey is a shining example of how one can turn their passion into a successful career and make a positive impact on the world. Drex’s story will continue to inspire and motivate young creatives for years to come, and we can’t wait to see what he and OVO will achieve in the future.
