Global Tablet Shipments Reach Record High in 2024, Led by Apple
The global tablet market has seen a remarkable resurgence in 2024, with a significant increase in shipments and market share for leading brands. According to a recent report by Canalys, a leading market research firm, global tablet shipments reached a record high of 148 million units, showing a 9 percent increase from the previous year.
This news comes as a welcome surprise for the industry, which has experienced a decline in the past three years. The turnaround can be attributed to the growing demand for tablets as a versatile and portable computing device, especially in the wake of the COVID-19 pandemic, which has led to a surge in remote work and learning.
The report also highlights the dominance of Apple in the tablet market, with the tech giant shipping 56.9 million units and capturing a staggering 38.6 percent market share. This is a strong comeback for Apple, which had faced tough competition from other brands in recent years.
Following closely behind Apple is Samsung, with 25.7 million units shipped and a 17.4 percent market share. This is a significant increase from the previous year, where Samsung had a market share of 14.7 percent. Lenovo, Huawei, and Xiaomi also saw positive growth in their tablet shipments and market share, further solidifying their position in the market.
The growth in tablet shipments can be attributed to a combination of factors. Firstly, the increasing adoption of remote work and learning has led to a higher demand for portable and versatile devices. Tablets offer a balance between a laptop and a smartphone, making them an ideal choice for many professionals and students.
Secondly, the advancements in technology have made tablets more powerful and capable of handling complex tasks. This has made them a preferred choice for professionals who require a device that is both portable and efficient.
Moreover, the affordable pricing of tablets has also contributed to their popularity. With the availability of budget-friendly options, tablets have become more accessible to a wider audience, leading to an increase in sales.
The report also highlights the growing trend of consumers upgrading their tablets more frequently, which has further fueled the increase in shipments. With the constant launch of new and improved models by leading brands, consumers are more inclined to upgrade to the latest version, contributing to the growth of the market.
The future looks bright for the tablet market, with the demand expected to continue growing in the coming years. As more businesses and educational institutions adopt remote operations, the need for portable and efficient devices will only increase.
The report also predicts that Apple will maintain its lead in the market, with a strong product lineup and a loyal customer base. However, other brands are expected to give tough competition, with Samsung and Lenovo showing a significant increase in market share.
In conclusion, the global tablet market has witnessed a remarkable turnaround in 2024, with a record high in shipments and a strong performance by leading brands. With the growing demand for portable and versatile devices, tablets are set to play a crucial role in the future of technology. As the market continues to evolve, we can expect to see more innovation and advancements in the world of tablets.
